The most authentic, profitable, and unique niche is you.

1] The endless shiny object syndrome you have with finding a niche is a blatant sign that business hasn’t clicked for you yet.

• You haven’t failed enough
• You haven’t produced enough
• You can make any niche work

That’s why it’s wise to create your own.

2] Build a product or service that you would actually buy, use, and benefit from.

There aren’t any shortcuts in business, but this is one of them.

When you do that, you become the niche, and you can focus on marketing to your past and current self.

Why you are the most profitable niche.

Build a product that you would buy, use, and benefit from.

Write the words that you would stop, read, and act on.

When you know yourself, you get to skip ahead of the 99% of failed businesses that haven’t experienced the problems they are trying to solve.